Introduction
Vendajules Slay World Ltd. is a premier beauty and makeup artistry brand based in Ghana, known for its expertise in creating stunning makeup looks and educating aspiring makeup artists. The company is led by Ada Atayobor, a renowned beauty influencer, beauty educator, and award-winning makeup artist. Vendajules has garnered a significant following on social media, with over 356k followers on Instagram, and is celebrated for its high-profile masterclasses and makeup workshops.
The Vendajules Masterclass, held biannually in April and November, is the best masterclass in Ghana, attracting makeup enthusiasts and professionals eager to learn from the best in the industry. With a focus on empowering ‘Boss Queens,’ the masterclass offers both online and in-person sessions, providing participants with valuable skills and insights to excel in their makeup artistry careers.
To promote their masterclass and enhance their brand presence, Vendajules partnered with GainStory, leveraging our expertise in event storytelling, content creation, and strategic communication.
Challenges
Before collaborating with GainStory, Vendajules faced several challenges that needed to be addressed to elevate their brand:
- Event Promotion: Vendajules aimed to generate buzz and achieve a sold-out status for their Vendajules Masterclass.
- Content Creation: The company needed well-crafted documents and proposals to support their masterclass and other business initiatives.
- Brand Storytelling: Vendajules sought to feature the founder’s personal story in top publications to enhance brand credibility and engagement.
Strategy and Implementation
To address these challenges, GainStory developed a comprehensive strategy tailored to Vendajules’ unique needs. Our approach included:
- Event Storytelling: Creating compelling narratives to promote the Vendajules Masterclass, highlighting its unique features and benefits to generate excitement and drive ticket sales.
- Document and Proposal Writing: Writing and editing professional documents and proposals to support the masterclass and other company initiatives.
- Feature Piece: Crafting a feature piece for the founder using her personal stories collected via a custom questionnaire. This piece was published in Success Afrika, some international publications and several top blogs in Ghana, enhancing the founder’s and the brand’s visibility.
Results
The collaboration between Vendajules and GainStory yielded remarkable results:
- Sold-Out Masterclass: Successful promotion of the Vendajules Masterclass, resulting in a sold-out event.
- High-Quality Content: Creation of well-crafted documents and proposals that supported the company’s initiatives and enhanced their professional image.
Enhanced Brand Visibility: Publication of the founder’s feature piece in prominent publications, boosting the brand’s credibility and engagement.
Conclusion
The partnership between GainStory and Vendajules exemplifies the transformative power of strategic event storytelling, content creation, and brand storytelling. Through our tailored approach, we helped Vendajules achieve significant success, enhanced brand recognition, and a sold-out masterclass. At GainStory, we are committed to crafting narratives that drive success, and this case study stands as a testament to our dedication and expertise.
Ada Atayobor
Founder/CEO
"Mary is absolutely good, great in what she does... She's the real deal."