Introduction
Street Tag is a dynamic app that transforms physical activity into a fun and rewarding experience for families and communities. By gamifying fitness, Street Tag encourages users to stay active through challenges, earning points, and winning prizes. With a mission to promote health and wellness, Street Tag has gained popularity among families, schools, and organizations looking to foster an active lifestyle in the UK and beyond. To further enhance their online presence and engagement, Street Tag partnered with GainStory, leveraging our expertise in storytelling and digital marketing.
Challenges
Before collaborating with GainStory, Street Tag faced several challenges that needed to be addressed to elevate their brand:
- Enhancing Brand Awareness: Street Tag aimed to expand its reach and gain greater recognition across social media platforms.
- Increasing Audience Engagement: They needed to create engaging content that would captivate their audience and encourage more app sign-ups and active participation.
- Developing a Consistent Brand Story: Street Tag sought to refine their brand story to ensure it was cohesive and compelling, aligning with their overall mission and vision.
Strategy and Implementation
To address these challenges, GainStory developed a comprehensive strategy tailored to Street Tag’s unique brand identity. Our approach included:
- Creative Content Creation: We crafted visually engaging social media posts, including fun challenges, season-themed bingos, and holiday activities that encouraged their target audience to get active and use the app.
- Storytelling: We developed compelling narratives for newsletters, email templates, and other communication materials, bringing life to the brand’s message and making it resonate with their audience.
- Consistent Posting Schedule: We implemented a regular posting schedule to maintain engagement and keep the audience informed and entertained.
- Interactive Campaigns: We launched interactive social media campaigns to boost engagement and foster a sense of community around the brand.
- Website Copywriting: We rewrote the website copy to better reflect Street Tag’s mission and enhance user experience.
- Client Partnerships: We maintained client partnerships and created custom-tailored content required by clients, ensuring that their specific needs were met.
- Data-Driven Insights: Tracking the growth and impact of social media strategies, using insights obtained from data to continuously improve and refine the approach.
Results
The collaboration between Street Tag and GainStory yielded remarkable results:
- Increased Brand Awareness: Significant growth in social media followers and higher engagement rates, leading to more widespread recognition of Street Tag.
- Enhanced Audience Engagement: Successful social media campaigns that broke achievement ceilings, resulting in increased app sign-ups and active participation.
- Consistent Brand Story: A cohesive and polished brand story that accurately reflects Street Tag’s mission and vision.
- Client Growth: Notable increase in client partnerships and tailored content that amplified the brand’s message.
Conclusion
The partnership between GainStory and Street Tag exemplifies the transformative power of strategic storytelling and creative content marketing. Through our tailored approach, we helped Street Tag achieve significant growth, enhanced brand recognition, and a vibrant online presence. At GainStory, we are committed to crafting narratives that drive success, and this case study stands as a testament to our dedication and expertise.
"Mary-Rose was a game-changer for us. She brought life to our communications, whether through email templates, newsletters, or social media posts. Her mini-meetings with the team were invaluable, and her ability to make words magical was a key factor in our success."
Meenakshi Jain, Co-founder, Operations Lead.
"What can I say? Wow. Myself and MJ were okay, but honestly, we were just a little below average when managing our communications. When Mary-Rose and Samuel teamed up, it was perfect timing. She brought structure and personalization to our client communications. Her organization and creativity made it feel like she'd been with us for months, even in the first week. I see massive growth potential in Mary-Rose, and I hope she'll be with Street Tag for as long as possible. Her presence in our team meetings and her role as part of our comms and marketing team has been powerful."
Seun, Co-founder.